Vietnam’s newest tourist attraction: a 490 foot golden bridge, near the city of Danang is a viral sensation. The bridge’s popularity on social media is attracting scores of people worldwide.
The two large hands that hold the bridge appears ancient, but they are not. The concrete and fiberglass hands made their debut in June. Vu Viet Anh, the bridge’s principal designer, wanted to imitate “the giant hands of gods, pulling a strip of gold out the land.”
Images of the bridge went viral on social media. International media outlets such as the BBC, CNN, and Reuters also showcased Anh’s work. Time featured the golden bridge in its first annual list of the world’s greatest places. The attention the bridge is receiving is a surprise to Anh.
The golden bridge contributes to Vietnam’s increased tourism. In 2017, Vietnam experienced a 29 percent increase in tourism. Tourists are headed to Vietnam for its friendly people, low prices, exquisite cuisine, and stunning destinations. Destinations such as Ha Long Bay, Sapa, and Hoi An are shared on social media platforms like Instagram and Facebook, showcasing the country’s appeal.
Vietnam frequently appears on blog lists like “Top ten places travelers should visit.” According to entreprenuer.com, “today’s travelers go online to research their future travel destinations and accommodations. When booking travel, 89 percent of millennials plan travel activities based on content posted by their peers online.” The attention that Vietnam receives on social media is one factor for increased tourism.
The Ba Na Hills area where the golden bridge is located saw 2.7 million visitors last year. The bridge is expected to bring more tourists to the region. Social media may have an important role in the area’s increased traffic.