Author Archives: Jesselle

Small World Machines: Creating Shared Experiences Between India and Pakistan

By Jesselle Macatiag Coca-Cola’s homepage tagline reads, “Refreshing the world, one story at a time.” In March of 2013, the company refreshed the worlds of two nations divided over decades of conflict: India and Pakistan. Small World Machines was a … Continue reading

Posted in Cross-Cultural Communications, Diplomacy, Editor's Notes, Media, Pakistan, Strategic Communications | Tagged , , , , , , , , , | 1 Comment