Category Archives: Sports

The Olympics: Rebranding London

(Editor’s Note: Some students in the International Media program at American University are now researching their final capstone projects. These projects will take the form of either scholarly papers, or professional and creative projects. We are posting proposals and updates … Continue reading

Posted in Beijing, China, London, Nielsen Company, Olympics, Public Diplomacy, Sports, Television, United Kingdom | Tagged , , , , , , , , | 1 Comment

Different Perspectives: Televised Sports in the U.K.

by Becky Mezzanotte Recently, I found myself in a pub in Edinburgh, Scotland called Tron. It was here that I would actually experience media in the U.K. as my friends and I gathered in around a table to watch the … Continue reading

Posted in BBC, Ireland, Rugby, Sports, Television, United Kingdom | Tagged , , , , , , | 1 Comment